Growth Partners Co., Ltd. (“Growth Partners” or “we”) announces that, through GP Buyout S Co., Ltd.—an acquisition vehicle jointly funded by GP Buyout S Investment Limited Partnership and GP Buyout Investment Limited Partnership, both managed by Growth Partners—we have acquired issued shares of SaLaDa Inc. (“SaLaDa”).
Founded in 2017, SaLaDa operates with the mission “with pig — realizing a future where micro pigs and people can happily coexist,” providing services that support the healthy growth and everyday life of micro pigs from birth onward.
In 2018, SaLaDa became the first in Japan to successfully import micro pigs from the U.K., and in March 2019 opened the first mipig cafe, a café where customers can interact with micro pigs. Over the past seven years, SaLaDa has continued to expand its business and, as of February 2026, operates 22 café locations nationwide. In addition, the company sells micro pigs and provides after-sales support for owners (with cumulative sales exceeding 2,000 micro pigs as of February 2026).
By operating an end-to-end model encompassing breeding, sales, and after-sales support, SaLaDa aims to help prevent social issues such as pet abandonment and to make micro pigs more accessible to people. The company will continue to expand its business going forward.
Together, SaLaDa and Growth Partners will pursue business expansion through PR and marketing support, operational improvement, and talent development. Leveraging our accumulated hands-on experience, we will contribute to further enhancing SaLaDa’s corporate value.
Overview of SaLaDa Inc.
・Company name: SaLaDa Inc.
・Representative: Shiho Kitagawa, Representative Director
・Head office: 7F, 6-20-1 Shinbashi, Minato-ku, Tokyo, Japan
・Business: Breeding, raising, and sales of micro pigs; operation of micro pig cafés
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